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Working as a creative requires a fertile imagination. Ideas must get on their skis and go off-piste. It's all about exploring new ways. They run down the slopes lickety-split, and eventually trigger avalanches of emotions in your target audience.
This is exactly what the idea-maker, aka the copywriter, intends to generate. Like an avalanche, it will capture your audience instantly. Isolate it and tap into its deepest emotions.
So when Alex Browstein - a New York copywriter - was in search of a job in an advertising agency, he simply spent $6 on an online Google campaign that would target all NYC creative directors when they are looking up their names on Google.
The slogan: " Googling yourself is a lot of fun. Hiring me is fun too" has worked its magic.
