The Independent

Now that The Independent has been bought by a Russian mogul, eyes are focused on what kind of strategy Alexander Lebedev is going to take.




Are they going to reposition the paper at a cheaper price so that It will get a competitive advantage amongst the leading nationals?


In my humble opinion, considering the paper is making a loss, it could be indeed a very much positive approach to gaining market share and increasing the sales curve.

campaign for MOON BOOT

(magazine poster or outdoor poster)
 
In 1971, It was the birth of a fashion statement.
In 1972, It was a fashion statement with a vengeance.
In the 70's, It was a fashion statement in spades.
In the 80's, It was a fashion statement, no question.
In the 90's, it was a fashion statement all over.
In the noughties, It was a fashion statement throughout.


Today, It is much more than that.






                                   SIZE DOES NOT MATTER.
                          










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 (Radio advertisement)


Hello Madam, How can I help you? (man with accent)
I need to send urgently a telegram to my husband. ( The woman sounds emotional and slightly out of breath)


Please go ahead.


Hum, okay.....


Dear loved husband, (telegram)


Thanks for boots. Great colour.  Great comfort. Great style. 
But I think, up here in the Himalayan, something big and hairy stole them.

Tagline: It's much more than that.

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(Banner for social media -  the audience could see a "Yeti" in a blurry way walking away - scamp)

IT'S MUCH MORE THAN THAT














CLICK HERE 
















TO FIND OUT

 FOR ANY FEET

POT NOODLE CAMPAIGN - TV STORYBOARD

DIRTY AMIGO

        Giddy up to the dirty taste

Zorro on his horse gallops towards a saloon in a deserted landscape – Mexican music played in background.

He enters the saloon and dirty men are drinking. Women are pole-dancing.

The music stops. Everybody is fixed on him.

An attractive Mexican lady walks up to him and starts stroking him on the face.

Lady: What brings you here darling? Is that the flavour of its appeal or the desire of a quick fix?

Zorro:  You know my dear, what brings me here.

A bunch of bad guys enters the saloon (Spanish is spoken for effect)

One the men who carries a suitcase guffaws at Zorro.

Bad guy:  Ha, give me your pesos, hombre, if you want it now.

Lady:  Please, do what he tells you.

Music comes on for dramatic effect.

Zorro: I am not who you think - He whips out his rapier and undresses the bad boys. They are wearing only their underwear.  A suitcase falls open on the floor.

Zorro grabs the suitcase where the Pot Noodle are laid out in it and removes his mask.

The audience realises that Zorro is a very attractive lady

Scene 3: The lady is galloping off on her horse with a Pot Noodle.

Ends.



                                   POSTER











GIDDY UP TO THE DIRTY TASTE

 

                                                                                       Dirty Amigo   


( * the words of POT NOODLE  would be written in green and  written as many times as to fill up the shape of a cactus. )