Sunday, March 07, 2010

campaign for MOON BOOT

(magazine poster or outdoor poster)
 
In 1971, It was the birth of a fashion statement.
In 1972, It was a fashion statement with a vengeance.
In the 70's, It was a fashion statement in spades.
In the 80's, It was a fashion statement, no question.
In the 90's, it was a fashion statement all over.
In the noughties, It was a fashion statement throughout.


Today, It is much more than that.






                                   SIZE DOES NOT MATTER.
                          










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 (Radio advertisement)


Hello Madam, How can I help you? (man with accent)
I need to send urgently a telegram to my husband. ( The woman sounds emotional and slightly out of breath)


Please go ahead.


Hum, okay.....


Dear loved husband, (telegram)


Thanks for boots. Great colour.  Great comfort. Great style. 
But I think, up here in the Himalayan, something big and hairy stole them.





Tagline: It's much more than that.

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(Banner for social media -  the audience could see a "Yeti" in a blurry way walking away - scamp)







IT'S MUCH MORE THAN THAT














CLICK HERE 
















TO FIND OUT


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