May the best commercial win for its smell

The old dormant brand which has been lying doggo for BO reasons, well, has cleaned up its act,  and is alive and kicking thanks to W&K Portland's.

'The man your man could smell like' TV ad for Old Spice  has scooped this year's Cannes Film Lions Grand Prix.

Old Spice remarkably has spiced up the jury president Mark Tutsell's decision for taking top prize.

Tutsell described the ad as 'the perfect film'. I will definitely wash to it.

The quintessence of British fashion - the iconic luxury brand, Burberry has launched an interactive ad campaign for the autumn/winter season.

The innovative campaign directed by ECD Christopher Bailey, captures aptly the energy and voice of the brand.

Not only does it communicate the timeless heritage of Burberry, it also projects how it has evolved into a an edgy British iconic fashion entity.

Through the use of technology, music and a roll-call of young British talents, the campaign draws in emotional facets and the individuality of the brand.

Burberry seizes the zeitgeist of the savvy advertiser by engaging its audience by the scruff of the neck.

      A FUTURE STACKED IN YOUR FAVOUR

 Enjoy a rock-solid health with the treatment of epilepsy.     




Convulex  

HEAR WHISPERS OF A SWEET LULLABY
THE INSTANT YOU POUR IT INTO THE MUG

              INDULGE IN FLUFFY DREAMS

VOLKSWAGEN

BAYING WOLVES AGAIN


  

You are in the driving seat

AMNESTY INTERNATION TV AD BY TBWA PARIS

 Superb execution. Music and concept go hand in hand for memorable ad campaign. I'll give it a 5 star.


View the ad at :http://www.campaignlive.co.uk/theWork/news/1009952/gallery/7823/page/9/#7823

MR CHAD

Kilroy was here  - if you are American.  Foo was here - if you are Australian. Mr Chad is the famous graffito used during WW2 to humorously draw attention to the shortage people had to suffer.

   

            Wot, no brief?

VIRGIN ATLANTIC 'WORST OOPS..WORLD CUP SPONSORSHIP'

If you mention the Lynx campaign, design-wise, it goes the extra mile - slightly nudge-nudge, wink-wink. It makes you raise an eyebrow and therefore lodges itself in your head.

At the other end of the spectrum, with the Virgin Atlantic print campaign, we see shades of plain-vanilla, off the mark strategy. Are they communicating the pain of a Guantanamo Bay terrorist being tortured with facial blindness? I don't think we want to know and sure enough, it does not make me raise an eyebrow - just my voice : Earth to you Virgin!

Bit of of a let down from Virgin Atlantic.

beam me up MASCOTtie?

A fizz of controversy frothes  in the public eye when Wenlock and Mandevill rise to the Olympic Macot Scene.

Following the 2012 logo fiasco that the public has become familiar with, those two creatures are the archetype of  the mould breaker, no less.

Iris, the ad shop behind the idea is constructing a forward-thinking brand that is standing head and shoulder above previous mascots.

The initial reaction was an acerbic one.  Because the animated version brings them alive, I think it's all about a digital content, a social media platform that projects them into who they were designed to be. 

On a personal level, I have had difficulty accepting their concept, never mind the logo.  But, on second thought, these mascots have some kind of edge. They blend into the digital world of animation and pulse with idiosyncracies pertinent to what tomorrow is made of. 

The London mascots have shed their conservative designs and I have resigned myself to the acceptance of post-modernism.