beam me up MASCOTtie?

A fizz of controversy frothes  in the public eye when Wenlock and Mandevill rise to the Olympic Macot Scene.

Following the 2012 logo fiasco that the public has become familiar with, those two creatures are the archetype of  the mould breaker, no less.

Iris, the ad shop behind the idea is constructing a forward-thinking brand that is standing head and shoulder above previous mascots.

The initial reaction was an acerbic one.  Because the animated version brings them alive, I think it's all about a digital content, a social media platform that projects them into who they were designed to be. 

On a personal level, I have had difficulty accepting their concept, never mind the logo.  But, on second thought, these mascots have some kind of edge. They blend into the digital world of animation and pulse with idiosyncracies pertinent to what tomorrow is made of. 

The London mascots have shed their conservative designs and I have resigned myself to the acceptance of post-modernism.