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If you mention the Lynx campaign, design-wise, it goes the extra mile - slightly nudge-nudge, wink-wink. It makes you raise an eyebrow and therefore lodges itself in your head.
At the other end of the spectrum, with the Virgin Atlantic print campaign, we see shades of plain-vanilla, off the mark strategy. Are they communicating the pain of a Guantanamo Bay terrorist being tortured with facial blindness? I don't think we want to know and sure enough, it does not make me raise an eyebrow - just my voice : Earth to you Virgin!
Bit of of a let down from Virgin Atlantic.
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