May the best commercial win for its smell

The old dormant brand which has been lying doggo for BO reasons, well, has cleaned up its act,  and is alive and kicking thanks to W&K Portland's.

'The man your man could smell like' TV ad for Old Spice  has scooped this year's Cannes Film Lions Grand Prix.

Old Spice remarkably has spiced up the jury president Mark Tutsell's decision for taking top prize.

Tutsell described the ad as 'the perfect film'. I will definitely wash to it.