The quintessence of British fashion - the iconic luxury brand, Burberry has launched an interactive ad campaign for the autumn/winter season.

The innovative campaign directed by ECD Christopher Bailey, captures aptly the energy and voice of the brand.

Not only does it communicate the timeless heritage of Burberry, it also projects how it has evolved into a an edgy British iconic fashion entity.

Through the use of technology, music and a roll-call of young British talents, the campaign draws in emotional facets and the individuality of the brand.

Burberry seizes the zeitgeist of the savvy advertiser by engaging its audience by the scruff of the neck.